Dr. Xenia Wade

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Dr. Xenia Wade

Change Management Strategist

Ph.D., Business Administration (magna cum laude), University of Trier · Project Management Professional (PMP) · Professional Scrum Master I (PSM-I)

Diagnosing the emotional, cultural and structural conditions that decide whether an AI rollout actually takes hold.
Regions
Europe, Asia-Pacific

Xenia Wade is the founder and principal consultant of Xenia Wade Consulting, a specialist practice bridging the gap between technology deployment and workforce adoption. She developed the Organizational Adoption Profile (OAP), a proprietary diagnostic framework measuring the behavioural and psychological drivers of AI adoption readiness, and is currently interviewing senior transformation and technology leaders across three continents, spanning banking, FMCG, higher education, manufacturing and utilities, to validate adoption patterns and build evidence-based intervention models for a forthcoming whitepaper.

For nearly six and a half years she was a consultant, then Manager of Digital Workplace and Change Management, at Accenture in Germany, leading sub-projects and cross-functional teams of up to 40 people within large-scale digital workplace transformation programmes. She designed and drove end-to-end change management strategy, including stakeholder engagement and training rollout, across more than 800 German banking institutions, and supported Microsoft 365 and Windows 10 rollouts through change readiness activities and user enablement planning for more than 30,000 users. She also served as product manager for client-facing software solutions, leading tool evaluations, proofs of concept and vendor negotiations.

Alongside consulting, she taught Human Resource Management as a lecturer at ZFUW, University of Koblenz and VWA Rheinland-Pfalz from 2015 to 2025, and supervised Master's theses as first advisor. Her Ph.D. in Management, Organisation and Human Resources from the University of Trier, completed magna cum laude with an Erasmus teaching residency at the University of Warwick, is an empirical study of intergenerational knowledge transfer, presented at the Annual Academy of Management conference in Atlanta and published in the German Journal of Human Resource Management; her academic publications are credited under her family name, Schmidt.

Run at Praxora Lab

Workshops facilitated by Dr. Xenia Wade

Areas of expertise

  • Change management for AI adoption

    The Organizational Adoption Profile (OAP), a proprietary framework diagnosing the behavioural and psychological drivers that decide whether an AI rollout is actually adopted.

  • Digital transformation at scale

    End-to-end change management strategy for large-scale technology rollouts, drawn from six and a half years leading digital workplace transformation programmes at Accenture across 800-plus German banking institutions and 30,000-plus users.

  • Organizational readiness and stakeholder engagement

    Structured stakeholder engagement and training rollout design, built through both consulting delivery and academic research into workforce adoption patterns across APAC and European markets.

Recent writing

Insights from Dr. Xenia Wade

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Selected engagements

Recognition

  • Favikon Top 200 Digital Transformation Consultants, LinkedIn Germany, #44 (June 2026)

Conference papers

  • "It's Just a Matter of Perspective?" Schmidt, X., & Muehlfeld, K. (2017). Academy of Management Proceedings, 2017(1), 16994. Presented at the Annual Meeting, Atlanta.
  • Conference paper on intergenerational knowledge transfer. Presented at the 31st EIASM Workshop on Strategic Human Resource Management, Segovia, Spain, April 2016.

Career history

  1. 2026, present

    Founder and Principal Consultant

    Xenia Wade Consulting (OÜ), Japan / Europe

  2. 2019 to 2025

    Manager, Digital Workplace and Change Management

    Accenture, Germany

  3. 2015 to 2025

    Lecturer, Human Resource Management

    ZFUW, University of Koblenz & VWA Rheinland-Pfalz, Germany

  4. 2014 to 2018

    Research Associate and Ph.D. Student

    University of Trier, Germany

Education

  • University of Trier, Germany Ph.D., Business Administration (magna cum laude)
  • University of Trier, Germany M.A., Economic Sociology (top 10% equivalent)
  • University of Trier, Germany B.Sc., Sociology and Political Science

Certifications

  • Project Management Professional (PMP)
  • Professional Scrum Master I (PSM-I)
  • ITIL v2011
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