Yong Yau Goh

Yong Yau Goh is an award-winning branding, communications and marketing leader with more than two decades of experience in Asia, Africa, the Middle East and Latin America. As Chief Marketing Officer at BullSwipe, a global fintech platform converting crypto to spendable fiat instantly, he built and led the go-to-market architecture across Africa, the Middle East, Latin America and Asia, defining market entry strategy and brand positioning within a multi-jurisdiction, regulated environment while leading distributed teams across Cyprus, Israel, India, the Philippines and Singapore.

Prior to BullSwipe, he served as Chief Marketing Officer at the AWHL Group, Singapore's largest conglomerate of integrated health, wellness and beauty brands, where he led a regional team of 30 across five business verticals and ran data-led marketing programmes that raised lead generation by 25%. Much of his earlier career was rooted in the agency world, where he rose from Account Manager to Executive Director over nearly two decades at the Coal Group, leading integrated creative and communications teams across Singapore, Myanmar and Shanghai and advising boards, CEOs and senior leadership at organisations including DBS Bank, Mapletree, Wilmar International, the Mottama Group and Keppel Corporation on brand direction and strategic communications. He began his career as a journalist, writing on real estate and corporate affairs for The Edge Singapore and on luxury lifestyle for The Peak at Singapore Press Holdings.

He is currently a doctoral candidate at Golden Gate University, where his research focuses on AI-driven marketing and communications technologies.