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Nation Brand Image and Economic Development: Is There a Connection?
A study testing whether a nation's brand image is connected to its economic development outcomes, co-authored with Taoufik Zeriouh, Nicolas Hamelin, Talha D. Harcar and John Lodewijks.
Dr. Jayarethanam Pillai, AI Economist & Founder
At a glance
Type
Journal article
Publisher
Journal of Euromarketing
Year
2020
Also credited
With Taoufik Zeriouh, Nicolas Hamelin, Talha D. Harcar and John Lodewijks
"Nation Brand Image and Economic Development: Is There a Connection?" appears in the Journal of Euromarketing (Vol. 29, No. 3-4, pp. 116-136, 2020), co-authored by Taoufik Zeriouh, Nicolas Hamelin, Talha D. Harcar, John Lodewijks and Jayarethanam Pillai.
Source
Catalogued by Dr. Jayarethanam Pillai's Google Scholar profile ›
More by Dr. Jayarethanam Pillai
- Leveraging LSTM for Precision Inventory Management by Future Demand Forecasting
A deep-learning approach combining LSTM networks with customer purchase-pattern mining to forecast future demand and manage inventory, achieving 98 percent accuracy in the reported tests.
- Transitional Entrepreneurship: Establishing Parameters of the Field
A peer-reviewed paper setting out the defining parameters of transitional entrepreneurship as a field of study, co-authored with Garry D. Bruton and Norris Sheng.
- Storytelling, the Scale of Persuasion and Retention: A Neuromarketing Approach
A neuromarketing study of how storytelling affects persuasion and retention, published in the Journal of Retailing and Consumer Services.
- Kyrgyz Republic: Improving Growth Potential
A chapter on leveraging service-sector growth in the Kyrgyz Republic, co-authored with Kiyoshi Taniguchi, in the Asian Development Bank's report on the country's growth potential.
- Research and Development Transformation in Central Asia: University-led Research Consortiums
A study of university-industry research collaboration models across Central Asia, co-authored with Aureliu Sindila and Anna Nagornova during his deanship at the American University of Central Asia.
- The Relationship Between Oil Prices and US Economy Revisited
A wavelet-based quantile regression study of how crude oil prices and US economic growth are linked across time horizons, co-authored with Debojyoti Das, Vaneet Bhatia and Aviral Kumar Tiwari.
- Innovation Networks and the New Asian Regionalism: A Knowledge Platform on Economic Productivity
A review of Hans-Peter Brunner's book on innovation networks and economic productivity across Asia, published in the Journal of Southeast Asian Economies.
- Frontier and Developing Asia: The Next Generation of Emerging Markets
A review of Alfred Schipke's edited volume on frontier and developing Asian markets, published in the Journal of Southeast Asian Economies.
- The Flexible Developmental State? The Case of the Singapore Electronics Industry
His PhD thesis, proposing a 'Flexible Developmental State' model and testing it against Singapore's electronics industry and its record of state-led industrial upgrading.
- Importance of Clusters in Industry Development: A Case of Singapore's Petrochemical Industry
A study of how Singapore's government mobilised cluster participants to build a globally competitive petrochemical industry, drawn from his early research on industry cluster policy.
- Historical Assessment of the Port of Singapore Authority and Its Progression Towards a 'High-Tech Port'
A working paper tracking the Port of Singapore Authority's development from 1970 to 2000 and its progress toward a competitive, technology-led 'high-tech port.'
- Service Exports from a Small City-State: The Case of Port of Singapore Authority
A working paper examining how the Port of Singapore Authority built a service-export capability from a small city-state's port operations.
- Technological Transfer Through Service Exports: The Case of Singapore's Port and Health Care Services
His M.Phil thesis, examining how Singapore's port and health care services drove technology transfer through service exports.