Sameen Khan is Regional HR Director for APAC, MEA and LATAM at Grey Group, part of the WPP network, where she leads people and culture, HR business partnering and HR operations across more than 20 studios. Her practice spans HR transformation and technology integration, including performance systems, job architecture, payroll harmonisation and HRIS platforms, alongside mergers and acquisitions integration, restructuring and workforce planning across the region.
Before Grey Group, she spent close to seven years as Senior HR Business Partner across APAC, MEA and Australia at Circles, scaling the organisation through its early growth stages and country launches, and managing multimillion dollar HR budgets and workforce planning for the group's corporate and consumer-facing functions. Earlier in her career she led business development for augmented reality and SaaS platforms across Singapore, Pakistan and Canada.
Her public commentary treats AI adoption as a leadership and governance question rather than a technology choice: starting with the business problem before the AI solution, treating data quality and governance as the foundation AI outcomes depend on, and keeping accountability with leadership even as AI augments decision-making.
Areas of expertise
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AI transformation in HR
Redesigning HR's core capabilities, from talent acquisition to workforce intelligence, as AI becomes embedded in how organisations operate.
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Data governance as the foundation for AI
Why AI outcomes are only as good as the data foundation behind them, and the governance question leaders should ask before choosing a model.
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Multi-market HR and M&A integration
HR business partnering, workforce planning and HR technology harmonisation across 20+ markets spanning APAC, MEA and LATAM.
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AI governance and board readiness
What boards and executive leadership need to understand to govern AI responsibly, including safe environments for experimentation and clear lines of accountability.
Selected engagements
| Year | Event | Role | Location |
|---|---|---|---|
| 2026 | 2nd Digital HR Asia Singapore Conference | Panel Speaker: Skills, Reskilling & Workforce Agility | Conrad Singapore Orchard |
Recognition
- Public Service Medal (PBM)
Career history
- 2023, present
Regional HR Director (APAC / MEA / LATAM)
Grey Group (Ogilvy / WPP Network)
- 2016 to 2023
Senior HR Business Partner / HR Leader (APAC / MEA / AU)
Circles
- 2016
Adjunct Faculty
Kaplan Professional
- 2010 to 2016
Executive Director
Hooked Technologies, Singapore
- 2008 to 2010
Business and Editorial Leader
SAP Media Worldwide Ltd