Sample Output: Ferra Pay (Illustrative)

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PRAXORALAB
Sample Output · AI-Driven Customer Experience Transformation

Illustrative example · fictional company, for format reference only

AI-CX Opportunity Map
Ferra Pay

Ferra Pay is a consumer fintech with roughly 2.4 million active users across Southeast Asia, running a digital wallet and prepaid card. Its Failed Transfer & Card Dispute queue, one of five queues inside Technical Support & Customer Success, handles roughly 56,900 contacts a month across the five contact types below. AI does not touch the same queue economics twice; it changes triage, deflection and support cost differently in each row.

Contact Type · AI-Fit Rating
High

Failed-transfer status inquiries

38,000 contacts / month — 67% of queue volume — The same five questions, asked in slightly different words. A deflection candidate, not a judgment call.

High

Dispute intake & document collection

9,400 contacts / month — 17% of queue volume — Structured intake against a fixed evidence checklist; nothing here needs a person until the file is complete.

Med

Card dispute adjudication

6,800 contacts / month — 12% of queue volume — AI can pre-screen which cases meet the card network's evidence bar. It should not decide the outcome.

Med

Cross-border rail failure triage

2,100 contacts / month — 4% of queue volume — Genuinely technical, but the failure signatures repeat across a known, finite set of partner-bank rails.

Low

VIP & high-value dispute mediation

640 contacts / month — 1% of queue volume — Small volume, relationship-sensitive. A wrong automated call here costs more than the queue saves.

Priority Action

Priority: Failed-transfer status inquiries

Failed-transfer status inquiries carry 67% of the queue's total volume and score as a high AI-fit: the same handful of questions, asked different ways, resolved by checking one transfer-status field and one confirmed balance. This is the contact type the pilot on the next page scopes to, not because it's the most technically interesting problem in the queue, but because it's the one where deflection changes the P&L without touching a judgment call.

Facilitator's Expert Review

Twenty-nine years running a support P&L teaches you to distrust a map that says AI helps everywhere. This one doesn't, and that is exactly why I would trust it in the room. Sixty-seven percent of Ferra Pay's queue volume sitting inside a single high-fit contact type, failed-transfer status inquiries, is not an unusual number to me; it is close to what I saw across our own follow-the-sun support operation before any AI-driven change touched it. Support volume concentrates in a small number of repetitive questions far more often than a support leader wants to admit in a steering committee, because admitting it means admitting the team has been spending senior analyst time on a problem a well-gated system could resolve in one exchange.

What I would push on, in a live session, is the two contact types scored medium rather than the one scored low. Card dispute adjudication and cross-border rail failure triage both carry real technical content, and it would be tempting for a room to round a medium score up to high because the volume is smaller and the appetite to automate more of the queue is real. I would not let that rounding happen. A dispute adjudication decision that gets automated and gets it wrong doesn't cost Ferra Pay a delayed answer, it costs a customer money that has to be reversed, and reversed money is a harder conversation with a CFO than a slow one. The map is right to keep that at medium, meaning AI pre-screens, a person decides, and I would resist any pressure to move it further before the pilot on the next page has actually run.

The low-fit call on VIP and high-value dispute mediation is the one line on this page I would defend without qualification, and for a reason that has nothing to do with the model's accuracy. At six hundred and forty contacts a month, this is a rounding error against the queue's total cost. What it is not a rounding error against is the relationships those contacts represent, and I have watched a technically sound automation decision damage a customer relationship in a way no savings number recovers. The discipline this map shows, sizing the opportunity by where a wrong answer is cheap and reversible rather than by where volume is highest, is the same discipline I built running a support organisation with a P&L north of two hundred million dollars. Ferra Pay's queue is a fraction of that scale, and the discipline scales down cleanly, which is the actual point of teaching it this way.

About this example

Ferra Pay and the volumes above are invented for this sample only, to show the shape of an opportunity map, not a real client's actual queue economics. In the session, this map is built from the function a participant brings, not assigned from a template.

PRAXORALAB
Sample Output · AI-Driven Customer Experience Transformation
Section 02 · Illustrative example, Ferra Pay

Scoped Pilot Brief

Built for Ferra Pay's single highest-leverage contact type identified on the opportunity map opposite: AI-assisted triage and deflection for the Failed Transfer & Card Dispute queue. Every pilot brief is bounded to one contact type, one channel, and one explicit success bar, not a general-purpose CX assistant.

In scope — failed-transfer status inquiries, chat channel only

Failed-transfer status inquiries arriving through in-app chat, in English and Bahasa Indonesia, Ferra Pay's two highest-volume support languages.

AI answers directly only when the transfer's status field and a confirmed balance check both return a clean read; anything ambiguous routes to a person.

Explicitly out of scope: card disputes, KYC escalations, and any contact where the account shows a negative-balance flag.

Team & escalation — who owns what during the pilot

A pilot lead (senior support ops manager) owns the AI's response library and reviews every escalation weekly.

Two Tier-1 agents rotate onto a live-review queue, reading a 10% sample of AI-resolved contacts daily for the first four weeks.

Any contact the model can't resolve in one exchange escalates to the existing human queue, not to a second AI attempt.

Metrics that survive a CFO's review — not a dashboard that looks good

Deflection rate measured against the eligible 38,000-contact base, not total queue volume, so the number can't be inflated by contacts the pilot was never scoped to touch.

CSAT floor: the pilot must hold CSAT within 3 points of the queue's existing average, not just avoid a drop in resolution time.

Escalation-leakage rate: AI-resolved contacts that reopen within 48 hours, capped at 4%, checked weekly, not only at the pilot's end.

Trust guardrails — what stays human regardless of pilot results

No AI-only resolution for any contact tied to a balance change above S$500, even a status inquiry.

Frontline agents keep a standing weekly review slot to flag any AI answer they'd have worded differently, logged and actioned, not just heard.

The pilot's scope cannot expand to a new contact type without the same CFO-facing metrics being rebuilt for that type first.

Facilitator's Expert Review

The scope decision on this page, chat channel only, two languages, one contact type gated behind a clean balance check, is the least exciting-looking part of the whole engagement, and it is the part I care about most when I'm reviewing someone else's pilot brief. I have seen more AI-CX pilots fail from scope creep in the first three weeks than from the technology underperforming, and the failure mode is always the same: a pilot that started as one contact type quietly starts answering adjacent questions because the team can see the model handling them fine in testing, and by week four nobody can say cleanly what the pilot actually proved.

The negative-balance-flag exclusion is a detail I would have insisted on myself, and I'd tell this room why. A customer with a negative-balance flag calling about a failed transfer is very often not asking the question they appear to be asking; they're anxious about money that isn't where they expect it, and that anxiety changes what a good answer looks like even when the technical facts are identical to a clean-account customer. A model tuned on the technical facts alone will answer the clean case and the anxious case the same way, and that is precisely the gap between a technically correct answer and a trusted one. Keeping that carve-out is not caution for its own sake; it's the difference between a pilot that holds CSAT and one that quietly erodes it in a way the weekly numbers won't show for a month.

The escalation-leakage metric, capped at four percent and checked weekly rather than only at the pilot's end, is the discipline I'd point to as the difference between a support-led pilot and a vendor-led one. A vendor's own dashboard will show you deflection rate happily, because deflection rate is the number that makes the tool look good. It will not proactively surface how many of those deflected contacts quietly came back within two days, because that number makes the tool look worse. Ferra Pay built the harder metric into the brief itself rather than waiting to discover it in a quarterly review three months in, and that is exactly the sequencing I'd want brought back to my own team.

The one place I'd add a line the brief doesn't have yet: name, explicitly, who has the authority to pause the pilot mid-cycle if the leakage number spikes in week three, not just who reviews it. A metric with no named authority to act on it is a KPI, not a guardrail.

About this example

Ferra Pay and its pilot scope, team structure and thresholds are invented for this sample only, to show the shape of the output, not a real client's actual pilot. In the session, this brief is built from the function a participant brings, not assigned from a template.

PRAXORALAB
Sample Output · AI-Driven Customer Experience Transformation
Section 03 · Illustrative example, Ferra Pay

P&L-Defensible Business Case

The headline numbers a CFO's office will actually ask about, built from Ferra Pay's own queue-cost baseline and the pilot brief opposite, not a vendor's steady-state estimate.

Grounded In

$1.92M

Annual fully-loaded cost of the Failed Transfer & Card Dispute queue today

Internal contact-centre cost model, FY2026

67%

Share of queue volume from the single contact type the pilot targets

AI-CX opportunity map, page 1

$640K

Projected annual savings at steady state, conservative case

Pilot business case, risk-adjusted

5.4 months

Payback period on pilot build and AI platform licensing

Pilot business case

The Cost Baseline

The $1.92M figure is the queue's fully-loaded annual cost today: agent-hours at blended follow-the-sun rates across the queue's 56,900 monthly contacts, plus a share of the shift-differential and overtime Ferra Pay already pays to cover the queue outside Singapore office hours. It does not include the queue's share of platform, QA or training overhead, on purpose, because those costs don't change until this pilot proves it can hold quality at scale, not from the first week.

What This Case Deliberately Leaves Out

No headcount reduction is assumed anywhere in this case. The $640K in projected savings comes entirely from redeploying the two Tier-1 agents freed by deflection onto the card-dispute backlog, which today runs nine days over its own SLA, not from a reduced headcount line a CFO could read as a layoff plan. The case also deducts, rather than ignores, the cost of the weekly human-review sample and the platform licensing fee for the full pilot term, not just its first ninety days.

Why $640K, Not The Vendor's $1.1M Estimate

The AI-CX vendor's own sizing model put steady-state savings at $1.1M, assuming deflection applied against the queue's entire 56,900 monthly contacts. This case applies deflection only against the 38,000 contacts the opportunity map on page one actually rates high-fit, then discounts that pool by a further 15% for contacts that fail the balance-check gate and escalate anyway. $640K is the number this pilot is accountable for delivering, not the number that made the sales deck look best.

Facilitator's Expert Review

Six hundred and forty thousand dollars against a vendor's own estimate of $1.1 million is not a number I'd apologize for in front of a CFO; it's the number I'd lead with, because the gap between those two figures tells the more credible story. I have sat on both sides of that conversation, the one presenting the case and the one signing off on the budget, and a CFO who has seen enough vendor decks develops an instinct for a number that was sized to the total queue rather than to what the pilot is actually scoped to touch. Ferra Pay's case doing that discounting itself, publicly, on the same page as the vendor's bigger number, is what actually earns the room's trust in the smaller figure.

The decision to fund the $640K entirely through redeploying two freed agents onto the nine-day-overdue card-dispute backlog, rather than through a headcount reduction, is the sharper move on this page, and it's the one I'd spend the most time defending in the room. A savings case built on headcount reduction reads, to the team doing the work, as a signal that AI's real purpose is to make them replaceable, and a team that reads that signal correctly stops giving a rollout their honest cooperation, which is the one input no business case can put a number on. Redeploying those two agents against a backlog the team already knows is under-resourced does two things a straight cost-reduction line never does: it produces a second, visible win the team can point to, and it tells the team, correctly, what this pilot is actually for.

Where I'd push harder than this page currently does: the payback period of 5.4 months assumes the redeployed agents clear the card-dispute backlog at their current productivity rate, and backlog work is rarely as clean as steady-state queue work. I would want a second, more conservative payback scenario run against a 20% productivity discount on that redeployed time before this goes to the CFO's office, not because I think the case is wrong, but because the first question a sharp CFO asks about any redeployment-funded case is what happens if the redeployed time doesn't convert as cleanly as assumed. Having that answer ready, rather than discovering the question live in the room, is the entire difference between a business case that survives scrutiny and one that only looks like it does until someone asks the second question.

About this example

Every figure on this page, Ferra Pay's queue cost, savings estimate and payback period, is invented for this sample only, to show the shape of a business case, not a real client's actual finances. In the session, this case is built from the numbers a participant brings for their own function.

PRAXORALAB
Sample Output · AI-Driven Customer Experience Transformation
Section 04 · Illustrative example, Ferra Pay

90-Day Rollout Plan

The opportunity map, pilot brief and business case above, brought together into one sequenced plan, ordered by what each phase's output feeds into next, not by department.

Days 1–30 · Pilot build
  1. Stand up the AI response library against the 38,000-contact eligible pool only, with the balance-check and transfer-status gate wired in before a single live contact is answered.
  2. Brief the two rotating Tier-1 agents on the live-review sample process, and set the 4% escalation-leakage cap in writing before go-live, not after week one's numbers come in.
  3. Confirm the CSAT floor and the redeployment plan for the card-dispute backlog with the CFO's office, so week one's numbers are compared against an agreed bar, not invented after the fact.
Days 31–60 · Live pilot, weekly review
  1. Run the pilot live against real contacts, with the weekly human-review sample and escalation-leakage check every Friday, not folded into a single end-of-pilot report.
  2. Hold the standing frontline-agent review slot every week, and action at least one wording or gating change from it before the next week's numbers are pulled.
  3. Re-check the deflection rate against the eligible base only, flagging any drift in the balance-check gate's false-clear rate the moment it appears.
Days 61–90 · Case review and scale decision
  1. Present the pilot's actual numbers against the P&L case's $640K, CSAT-floor and 4% leakage targets to the CFO's office, not a revised, friendlier set of targets.
  2. Decide, with the frontline team in the room, whether the pilot's guardrails hold at double the current contact volume before scoping a second contact type from the opportunity map.
  3. If any guardrail was quietly loosened during weeks 31–60 to hit a number, name it here before scaling, not after.
Facilitator's Expert Review

The ordering of this plan, build first, then run with weekly review, then decide whether to scale, mirrors how I've sequenced every AI-driven change I've made that actually stuck, and the phase I'd flag as most likely to get compressed under pressure is the first one. Thirty days to confirm the CSAT floor and the redeployment plan with the CFO's office before a single live contact is answered looks, to anyone watching a launch date slip, like thirty days of nothing shipping. It is nothing of the sort. Every disagreement about what counts as success that doesn't get resolved in that window resurfaces in week six as a disagreement about the results instead, and a disagreement about results is a much worse place to discover you and the CFO's office never actually agreed on the bar.

The weekly cadence in days thirty-one to sixty, human-review sample and leakage check every Friday rather than one end-of-pilot report, is the part of this plan I'd hold Ferra Pay to most strictly, because it's the part a busy pilot lead is most likely to let slip to biweekly once the early numbers look fine. I have watched exactly that slippage happen, and the number that always moves first when review cadence loosens is the leakage rate, quietly, because a reopened contact from ten days ago doesn't show up cleanly in a review that only looks back seven.

What I'd add explicit weight to, because this plan already gestures at it but doesn't say it plainly enough: the instruction in days sixty-one to ninety to name any guardrail that was quietly loosened during the live weeks, before scaling, not after. That single sentence is the difference between a rollout plan a team trusts and one it tolerates. A team watches what a leader does when a guardrail becomes inconvenient far more closely than it listens to what a leader says about guardrails in the kickoff meeting. If Ferra Pay's pilot lead can stand in front of the frontline team in week thirteen and say plainly which limits held and which ones bent under pressure, that honesty is worth more to the next contact type's rollout than a clean set of final numbers with no such accounting behind them. That is the entire argument I built this course around: the technology decides whether a pilot works in the first ninety days, but whether the team hands you the next ninety days willingly is decided by how honestly you account for the first.

What this page is, and isn't

Every score, quote and figure on these four pages is invented for Ferra Pay, a fictional company, so the format of what a participant leaves with can be judged before enquiring. It is not a real client's deliverable, and no company named Ferra Pay is a Praxora Lab client. The session itself scopes your own function's own pilot, in the room, on the day.

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