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PRAXORA LAB
WORKSHOP BRIEF

Half-day course · 11

AI-Assisted Crisis Communications & Decision Intelligence

A four-hour session for communications, risk and reputation leaders building a command-centre response for a real crisis scenario. Facilitated by Kumaran Pillai.

Duration

4 hours, single session

Format

In-person or virtual

Cohort size

Max 24 participants

Requires

One real or anticipated reputational-risk scenario

Facilitator

Media Entrepreneur, Publisher & AI Strategist

Managed crisis comms for

IMDA's predecessor, the Malaysian Ministry of Health

CPD / CPE hours

4 CPD hours

Certificate

Certificate of Completion, Praxora Lab

What you leave able to do

  1. Build an AI-assisted monitoring and decision framework for one real scenario.
  2. Design a command-centre response: stakeholder alignment, message discipline and escalation.
  3. Stress-test the response plan against a sceptical, high-intensity read.
  4. Leave with a post-crisis review checklist to close the loop afterward.

Who should attend

  • Heads of communications, PR and reputation management.
  • Risk and compliance leaders who own crisis escalation.
  • Founders and executives who are the public face in a crisis.

Six segments across four hours

  1. 20 min

    Framing

    Output: Scenario brief

  2. 55 min

    AI-assisted monitoring and decision intelligence

    Output: Monitoring and decision framework

  3. 1 hr

    Command-centre response design

    Output: Command-centre response plan

  4. 1 hr

    Stress-testing the plan

    Output: Stress-tested response plan

  5. 30 min

    Roadmap and close

    Output: Post-crisis review checklist

Investment

Open cohort: on enquiry, per participant, max 24 places.   Corporate in-house: on enquiry, fixed fee, dedicated session for one organisation.