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PRAXORA LAB
WORKSHOP BRIEF

Half-day course · 08

AI-Driven Marketing & Brand Strategy in Regulated Markets

A four-hour session for CMOs, brand and marketing leaders building a brand-safe AI marketing and go-to-market plan. Facilitated by Yong Yau Goh.

Duration

4 hours, single session

Format

In-person or virtual

Cohort size

Max 24 participants

Requires

One brand, campaign or market-entry decision

Facilitator

Chief Marketing Officer & Global Brand Strategist

Led marketing at

BullSwipe, The AWHL Group, The Coal Group

CPD / CPE hours

4 CPD hours

Certificate

Certificate of Completion, Praxora Lab

What you leave able to do

  1. Audit where AI tooling actually earns its place in content, market intelligence and channel targeting.
  2. Build a brand-safety checklist for a regulated or multi-jurisdiction market.
  3. Position the plan for a CEO, board or regional leadership team, not a marketing department alone.
  4. Leave with a 90-day rollout plan for one real campaign or market-entry decision.

Who should attend

  • CMOs and brand leaders evaluating AI tooling for a real decision.
  • Marketing leaders operating across multiple regulatory jurisdictions.
  • Boards and CEOs who need a defensible marketing AI plan.

Six segments across four hours

  1. 20 min

    Framing

    Output: Decision brief

  2. 55 min

    Where AI actually earns its place

    Output: AI-tooling audit

  3. 1 hr

    Brand-safety and regulatory guardrails

    Output: Brand-safety checklist

  4. 1 hr

    The boardroom case

    Output: Board-ready go-to-market plan

  5. 30 min

    Roadmap and close

    Output: 90-day rollout plan

Investment

Open cohort: on enquiry, per participant, max 24 places.   Corporate in-house: on enquiry, fixed fee, dedicated session for one organisation.